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The Marketing Plan: A Step-by-Step Guide John Westwood
 Kogan Page. A well-devised marketing plan, the focus for all marketing aims, proposals and activities, can improve a company's performance. In this new edition, John Westwood clarifies the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about the task. Fully revised and updated, this edition includes the latest market-research methods, presentational software and approaches to the key areas of Europe, North America and Asia Pacific. This practical guide will take you step by step through the marketing planning process to the preparation of all types of marketing plans. Topics discussed in detail include: the collection of company and product information; assessment of the competition; marketing strategies and action plans; media and promotion plans; the importance of different approaches for different markets; writing and......
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E-Commerce for the Unfunded Dawn Rivers Baker, Wahmpreneur News Magazine
 Ever wonder what kind of Internet strategies Amazon or Yahoo! or AOL used to propel themselves to the top of the e-commerce heap? Ever wonder if there was any way to implement those strategies on the kind of shoestring budget the typical online small business has to work with? Well, if you've ever wondered, now you can find out. E-COMMERCE FOR THE UNFUNDED contains information on some of the most basic requirements for running an e-commerce business. There are Chapters covering website design, privacy policies, merchandising, marketing, publicity and public relations. Taken as a group, they might be considered a small business guide to e-commerce -- without the venture capital funding....
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How to List and Sell Real Estate: Executing New Basics for Higher Profits Danielle Kennedy, Warren Jamison
 This best-selling real estate book delivers the proven formula for creating a fast-track career and higher profits in real estate. Discover the trade secrets to building lifelong customers and gaining market share from the first-hand experience of one ofreal estates most highly regarded professionals. In her dynamic style, Danielle explains how technology will not replace the value of an agent but, instead, has increased the demand for personalized selling. Seize the opportunity to set in motion theseNEW basics to your success in real estate....
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Core CSS: Cascading Style Sheets (2nd Edition) Keith Schengili-Roberts
 Core CSS, 2nd Edition is a comprehensive guide that shows both beginning and expert Web developers all they need to know to achieve great results with the latest style sheet properties. In this example-rich book, Schengili-Roberts provides in-depth coverage of the CSS1 and CSS2 standards, provides a "heads up" look at what to expect in the new CSS3 specification, and covers those CSS3 properties specific to Microsoft's Internet Explorer. It is the most complete and up-to-date CSS reference available. CSS is fundamental to current Web design, allowing you to separate content from formatting, and to do Web page layout in ways simply not possible using regular HTML. Most books on CSS simply look at how you can accomplish certain formatting tricks, but this book delves deeper, looking at how each CSS property works, what CSS is capable of, and what to expect in the near future. This book provides the most accessible and up-to-date listing available on CSS compatibility across......
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Handbook of Automated Reasoning J. Alan Robinson, Andrei Voronkov
![Handbook of Automated Reasoning J. Alan Robinson, Andrei Voronkov Automated reasoning has matured into one of the most advanced areas of computer science. It is used in many areas of the field, including software and hardware verification, logic and functional programming, formal methods, knowledge representation, deductive databases, and artificial intelligence. This handbook presents an overview of the fundamental ideas, techniques, and methods in automated reasoning and its applications. The material covers both theory and implementation. In addition to traditional topics, the book covers material that bridges the gap between automated reasoning and related areas. Examples include model checking, nonmonotonic reasoning, numerical constraints, description logics, and implementation of declarative programming languages. The book consists of eight parts. After an overview of the early history of automated deduction, the areas covered are reasoning methods in first-order logic; equality and other built-in theories; methods of automated... книги, книжный магазин, интернет-магазин]( "Handbook of Automated Reasoning J. Alan Robinson, Andrei Voronkov Automated reasoning has matured into one of the most advanced areas of computer science. It is used in many areas of the field, including software and hardware verification, logic and functional programming, formal methods, knowledge representation, deductive databases, and artificial intelligence. This handbook presents an overview of the fundamental ideas, techniques, and methods in automated reasoning and its applications. The material covers both theory and implementation. In addition to traditional topics, the book covers material that bridges the gap between automated reasoning and related areas. Examples include model checking, nonmonotonic reasoning, numerical constraints, description logics, and implementation of declarative programming languages. The book consists of eight parts. After an overview of the early history of automated deduction, the areas covered are reasoning methods in first-order logic; equality and other built-in theories; methods of automated... книги, книжный магазин, интернет-магазин") Automated reasoning has matured into one of the most advanced areas of computer science. It is used in many areas of the field, including software and hardware verification, logic and functional programming, formal methods, knowledge representation, deductive databases, and artificial intelligence. This handbook presents an overview of the fundamental ideas, techniques, and methods in automated reasoning and its applications. The material covers both theory and implementation. In addition to traditional topics, the book covers material that bridges the gap between automated reasoning and related areas. Examples include model checking, nonmonotonic reasoning, numerical constraints, description logics, and implementation of declarative programming languages. The book consists of eight parts. After an overview of the early history of automated deduction, the areas covered are reasoning methods in first-order logic; equality and other built-in theories; methods of automated......
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