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New Rules for Global Markets : Public and Private Governance in the World Economy Stefan A. Schirm
 Which rules will shape globalization in the twenty-first century? This collection looks at the need for new rules and the divergence of national attitudes towards global economic governance. It covers the role of states in negotiating international trade, in regulating the banks and in promoting trilateralism. It investigates the role of business by assessing its increased power in writing the rules for self-regulation and in influencing the public sphere. Also, international organizations are analyzed as standard setters and regional institutions are examined as blueprints for global governance....
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Essential Technical Analysis: Tools and Techniques to Spot Market Trends Leigh Stevens
 An Introduction to Technical Analysis from One of the Top Names in the Business "Essential Technical Analysis is a highly valued resource for technical traders. The importance of comprehensive and well-researched market behaviors, indicators, and systems were well expressed graphically with many examples. No technical analyst should be without this book. Stevens?s book could become another classic." ?Suri Duddella, President of siXer.cOm, inc. (Forbes magazine?s "Best of the Web" in Technical Analysis Category) "Essential Technical Analysis will give the new student of technical analysis a good overview of both classical chart patterns and a myriad of technical indicators, but so will many other texts. What sets this volume apart is that it presents the subject in the context of real-world trading situations, not idealized well-chosen examples. Books on technical analysis, especially those aimed at novices, are typically filled with charts in which......
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Testing the Limits of Teams: How to Implement Self-Management in Health Care Elizabeth D. Becker-Reems, Daniel G. Garrett
 Testing the Limits of Teams provides the framework for implementing self-managed work teams in a health care setting and is the perfect companion and follow-up to Becker-Reems' Self-Managed Work Teams in Health Care Organizations (AHA Press, 1994). This completely new book illustrates that through shared work and responsibility, employees and managers at all levels can devise, operate, and evaluate new systems for fulfilling organizational goals. The authors address and explain the opportunities and pitfalls along the road to self-management success and offer numerous cases and examples from teams throughout the health care industry....
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Measuring the Effectiveness of Image and Linkage Advertising Arch G. Woodside
 Dr. Woodside picks up where other books on "maxi-marketing" leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr. Woodside provides a 20-step process model of how low and high involvement advertising work, and shows how to use top-of-mind-awareness measures and benefit-to-brand retrieval to assess advertising impact. His book also covers the details of evaluating the effectiveness of competing advertising media and ways to do useful advertising-to-sales conversion studies, within budget and in a timely manner. Well illustrated with tables and figures, and drawing upon important practical and academic research, Dr. Woodside's book will be essential reading for advertising, marketing, and sales executives and their colleagues in the academic community....
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Lessons from the Cyberspace Classroom : The Realities of Online Teaching (JOSSEY BASS HIGHER AND ADULT EDUCATION SERIES) Rena M. Palloff, Keith Pratt, Keith Pratt
 Authors Rena Palloff and Keith Pratt have written a comprehensive reference for faculty to use to hone their skills as online instructors and for students to use to become more effective online learners. Filled with numerous examples from actual online courses and insights from teachers and students, Lessons from the Cyberspace Classroom covers the entire online teaching process. This essential guide offers helpful suggestions for dealing with such critical issues as evaluating effective courseware, working with online classroom dynamics, addressing the needs of the online student, making the transition to online teaching, and promoting the development of the learning community....
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New Rules for Global Markets : Public and Private Governance in the World Economy. Stefan A. Schirm . Книги.
Новочеркасск, Новороссийск, ВеликийНовгород, Сочи, Жуковский, Хабаровск, Междуреченск, Одинцово,
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