Каталог

Consumer Behavior and Managerial Decision Making (2nd Edition)

Frank R. Kardes


Consumer Behavior and Managerial Decision Making (2nd Edition) Frank R. Kardes This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace. книги, книжный магазин, интернет-магазин This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace....


Human Performance Improvement, Building practitioner competence


Human Performance Improvement, Building practitioner competence Today's dynamic organizations must achieve positive results in record time - a challenge that requires managers to avoid problems before they arise and to solve these issues quickly. Human Performance Improvement (HPI) is a powerful tool that can be usedto help build intellectual capital, establish and maintain a 'high-performance workplace, enhance profitability, and encourage productivity' - as well as increase return on equity and improved safety. This book provides the tools and techniques that are fundamental to the practice of HPI. 'Human Performance Improvement' is all you need to understand and carry out your own HPI plan and is invaluable for trainers, HR practitioners, line managers, workers, college students who are being introduced to Human Performance Improvement principles, and anyone who is interested in improving how well and how much people perform in organizational settings. 'Human Performance Improvement' shows you how to: * discover and... книги, книжный магазин, интернет-магазин Today's dynamic organizations must achieve positive results in record time - a challenge that requires managers to avoid problems before they arise and to solve these issues quickly. Human Performance Improvement (HPI) is a powerful tool that can be usedto help build intellectual capital, establish and maintain a 'high-performance workplace, enhance profitability, and encourage productivity' - as well as increase return on equity and improved safety. This book provides the tools and techniques that are fundamental to the practice of HPI. 'Human Performance Improvement' is all you need to understand and carry out your own HPI plan and is invaluable for trainers, HR practitioners, line managers, workers, college students who are being introduced to Human Performance Improvement principles, and anyone who is interested in improving how well and how much people perform in organizational settings. 'Human Performance Improvement' shows you how to: * discover and......

Costing the Earth: The Challenge for Governments, the Opportunities for Business

Frances Cairncross


Costing the Earth: The Challenge for Governments, the Opportunities for Business Frances Cairncross Harvard Business School Press. In Costing the Earth , Frances Cairncross shows the ways in which government can and must create the right conditions for businesses to develop environmentally sound practices and products. Covering issues such as water pollution, the greenhouse effect, and the destruction of the rain forests in a global context, the author shows how governments can design environmental policies that spur industry to innovate. Using economically based arguments, she demonstrates how the needs of industry must go hand in hand with those of ecology. книги, книжный магазин, интернет-магазин Harvard Business School Press. In Costing the Earth , Frances Cairncross shows the ways in which government can and must create the right conditions for businesses to develop environmentally sound practices and products. Covering issues such as water pollution, the greenhouse effect, and the destruction of the rain forests in a global context, the author shows how governments can design environmental policies that spur industry to innovate. Using economically based arguments, she demonstrates how the needs of industry must go hand in hand with those of ecology....

Management Buy-Outs and Venture Capital : Into the Next Millennium

Mike Wright, Centre for Management Buy-Out Research, Ken Robbie


Management Buy-Outs and Venture Capital : Into the Next Millennium Mike Wright, Centre for Management Buy-Out Research, Ken Robbie This book presents up-to-date evidence on the issues facing financiers and intermediaries involved in venture capital and management buy-outs. It provides a comprehensive review of existing literature and an analysis of international trends in marketdevelopment as well as a global comparison of the major issues. It addresses venture capital at the industry/market and firm level and provides full coverage on both informal and formal venture capitalists, management buy-outs, and competing and complementary sources of finance including bank finance and trade credit. The contributors also discuss issues not widely covered in the existing literature on the nature of venture capitalist-investee relationships and the revelation of knowledge, the costs of information searches, the development of appropriate forms of managerial and financial control systems, the role of the entrepreneur and bargaining models of contract negotiation. It uses case study examples from the US,... книги, книжный магазин, интернет-магазин This book presents up-to-date evidence on the issues facing financiers and intermediaries involved in venture capital and management buy-outs. It provides a comprehensive review of existing literature and an analysis of international trends in marketdevelopment as well as a global comparison of the major issues. It addresses venture capital at the industry/market and firm level and provides full coverage on both informal and formal venture capitalists, management buy-outs, and competing and complementary sources of finance including bank finance and trade credit. The contributors also discuss issues not widely covered in the existing literature on the nature of venture capitalist-investee relationships and the revelation of knowledge, the costs of information searches, the development of appropriate forms of managerial and financial control systems, the role of the entrepreneur and bargaining models of contract negotiation. It uses case study examples from the US,......

Technology Solutions for Growing Businesses

Ray Ramon


Technology Solutions for Growing Businesses Ray Ramon The small to medium-sized business typically has no IT department to turn to for technology advice, and owners and managers in these settings have often had to count on their own know-how or pay to have an expert to come in. Now, Technology Solutions for Growing Businesses gives them all the information they need in one book. Offering practical advice on a wide variety of technological areas, from desktop computer decisions through software, security, networking and mobility, printing, training, Internet, and telecommunications, the book helps readers make the most of technology in their businesses. The book incorporates case studies in each chapter to illustrate how a given system or application can be used successfully, and shows howto deal with virtually any potential problem. Easy to understand and arranged to allow for quick reference, Technology Solutions for Growing Businesses is the perfect guide for business owners and managers seeking answers... книги, книжный магазин, интернет-магазин The small to medium-sized business typically has no IT department to turn to for technology advice, and owners and managers in these settings have often had to count on their own know-how or pay to have an expert to come in. Now, Technology Solutions for Growing Businesses gives them all the information they need in one book. Offering practical advice on a wide variety of technological areas, from desktop computer decisions through software, security, networking and mobility, printing, training, Internet, and telecommunications, the book helps readers make the most of technology in their businesses. The book incorporates case studies in each chapter to illustrate how a given system or application can be used successfully, and shows howto deal with virtually any potential problem. Easy to understand and arranged to allow for quick reference, Technology Solutions for Growing Businesses is the perfect guide for business owners and managers seeking answers......


<<<  Каталог монголоязычных фольклорных материалов Архива востоковедов ...             Life-Like Characters: Tools, Affective Functions, ... >>>


 


На главную


Consumer Behavior and Managerial Decision Making (2nd Edition). Frank R. Kardes . Книги.

Бийск, Кызыл, Нефтекамск, Сыктывкар, Железнодорожный, Красноярск, Комсомольск-на-Амуре, Магнитогорск, Курган, ВеликийНовгород, Артём, Железнодорожный, Ноябрьск, Москва, Миасс, НижнийНовгород, Москва , Мурманск, Иваново,
Конструкторы| Современные войны| Налогообложение| Детская литература| Молодежные триллеры| Классический зарубежный детектив| Живопись| Восточные единоборства| Сборники зарубежных мультфильмов| Информационное право| Молодежные комедии| Социология в бизнесе. Социальная сфера.Соционика| Остер, Григорий| Технология строительно-монтажных работ| Промышленность. Энергетика| Медицина. Фармакология| Музыка. Ноты| Индийские мелодрамы| Естественные науки в целом| Правоведение|
иностранная литература, книги через интернет магазин, продажа книг через интернет, книги санкт петербург, сайты книжных магазинов, народные сказки, сборник, где заказать книгу, книги автора,

booksetoknigi

Используются технологии uCoz