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The Prudent I nvestor's Guide to Beating Wall Street at Its Own Game John J. Bowen
 "Timely and practical. This book brings the leading edge of investment information to the prudent investor in an understandable way." - Charles Schwab, Chairman, Charles Schwab Corporation. "to write a book like this on Modern Portfolio Theory and make it understandable would be a very difficult job. John Bowen went ahead and did it. Congratulations." - Merton Miller, Nobel Laureate in Economics. Individual investors today must fend for themselves as they seize control of their own portfolios. In this authoritative and ill-researched book, investors learn how to simply and effectively use popular asset allocation strategies - in combinations with mutual funds - to greatly increase their returns. The reader is walked step-by-step through a low-risk, high-return approach using model portfolios and case histories, plus timely information on emerging markets, tax-saving moves, annuity products, and more....
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Planning Programs for Adult Learners: A Practical Guide for Educators, Trainers, and Staff Developers, 2nd Edition Rosemary S. Caffarella
 The ongoing education and training of adults has become a necessity in many professional areas. Yet the staff who set up and administer these programs often lack skills for the very task that is so critical to the success of their efforts--the planning of the programs themselves. Drawing on the tremendous success of the first edition, Planning Programs for Adult Learners, Second Edition covers the development of adult education programs in clear, specific detail. This popular guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities. Thoroughly expanded and revised, the book contains a wealth of new material and examples, andfeatures new information on incorporating technology into the development and practice of adult education programs. Educators and practitioners alike will find this guide to be an essential tool....
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image Bernd H. Schmitt, Alex Simonson
 There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain......
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The Certifiable Salesperson : The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales! Tom Hopkins, Laura Laaman
 "If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." ? Willis Turner, CSE President, Sales and Marketing Executives International, Inc. "This action-oriented book covers the best practices of top sales performers in all critical areas. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. A must-read for any salesperson who wants to improve and reach the next level of success." ? Gerhard Gschwandtner, founder and Publisher, Selling Power magazine "As a professor teaching MBA students for twenty years, I encourage everyone in management to make this required reading for their sales teams." ? Dr. Michael Russell, Chairman of the Marketing Dept., St. Bonaventure University "Each page is full of ideas for instant sales and commissions!" ......
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Александр Македонский. Пески Амона Валерио Массимо Манфреди
 Люкс, Матадор. "- Зачем ты принес войну на эту землю?.. - Я пришел построить величайшее царство, какое только видели на земле. И ничто меня не остановит, пока я не дойду до волн последнего Океана... Пока существуют границы и барьеры, различные языки и обычаи, мира не будет". Эти слова оправдались. Александр Македонский построил величайшую империю своего времени....
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