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Social Dynamics (Economic Learning and Social Evolution Series) Steven N. Durlauf, H. Peyton Young
Economists have traditionally studied aggregate behavior as the outcome of individual decisions made interactively, while sociologists have focused on the role of social influences on individual behavior. Over the past decade, however, the barriers between the disciplines have broken down, resulting in the new area of social economics. Social economics is based on the assumption that individuals are directly influenced by the choices and characteristics of others, creating a feedback loop from the past choices of some people to the current social context and hence future choices of others. The essays in this book, by some of the creators of the field, provide an overview of social economics and represent a variety of approaches, including theoretical model-building, empirical studies, statistical analyses, and philosophical reflections....
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Brands: Visions and Values John Goodchild, Clive Callow
In the past the value of any company lay principally in its tangible assets, such as stock, plant and property. Over recent years this has changed considerably and a large proportion of the market capitalisation of any company is now likely to consist ofintangible assets, such as its brand name. The value of names like Coca Cola, Microsoft, BMW and IBM is immense. However, although analysts and accountants are aware of the value of brands, many company managers still underestimate the importance of their brand. Careful management of a company's brand and reputation has become essential to its success. It takes time and effort to build a successful brand but this can become tarnished in days, with consequential damage to the value of the company. Brands: Visions and Values features contributions from leading experts on brands, ranging from the image that brands convey to their valuation. This book is a clear and informative look at the importance of brands to......
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Bulls, Bears and Brains: Investing with the Best and Brightest of the Financial Internet Adam Leitzes, Joshua Solan
Praise for Bulls, Bears, & Brains "Online investing is more than cheap stock trades and real-time quotes. As Bulls, Bears, and Brains uncovers, it?s about connecting with the Web?s knowledge network of expert analysts and savvy individualinvestors alike. This book is your road map to getting the most out of that community." ?Bill Martin, Founder, RagingBull.com "Adam Leitzes and Josh Solan deliver a series of insightful and entertaining profiles of the personalities behind many of today?s financial Web sites. The ?best and the brightest? range from technical day traders to renowned institutional economists; the common link is the ready availability of their insights on the Web. Like a well-thumbed travelguide, this book should help investors discover the more interesting, and perhaps less traveled, sites that match their investment objectives." ?Stephen J. O?Leary, Managing Director, Broadview International LLC ......
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Management John R. Schermerhorn
This package brings together a core text, skill-building workbook, a comprehensive Web site with additional interactive case studies, skills assessments, career tools, and teaching resources drawn from the author's award winning classroom. Together, the book and the assets that surround it show students how to "Get Connected" as they discover the dynamics of management in the context of a challenging and new work environment. They will learn about the responsibilities of a manager and what this means fortheir future career through many practical examples that are interwoven with core concepts and theories. They will appreciate the clear, concise, and engaging writing style that has made this text successful year after year. And, they will benefit from the solid foundation of research covered, as well as the high quality of examples presented....
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101 More Games for Trainers: Another Collection of the Best Activities from Creative Training Techniques Newsletter Bob Pike, Christopher Busse
Lakewood Publications. "101 More Games for Trainers" is your sourcebook for accomplishing that goal. In it, you'll find dozens of games, exercises, and activities specifically designed to... Develop communication skills. Promote teamwork. Break the ice and grab participants' attention. Bring a weary group back to life. Lead an audience through a spirited, comprehensive review session. Address the special concerns of certain topical courses, including orientation training, diversity training, customer service training, sales training, and more. You'll be able to administer all these activities in very little time at very little cost. And since they represent the very best of the tactics tried by trainers just like you in corporate classrooms, you know these activities are sure to be a hit. "101 More Games for Trainers" is one in a series of books, all based on the thousands of tips collected by renowned trainer Bob Pike and......
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На главную
Social Dynamics (Economic Learning and Social Evolution Series). Steven N. Durlauf, H. Peyton Young . Книги.
Владивосток, Междуреченск, Новочебоксарск, Киселёвск, Химки,
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