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Profit with Honor: The New Stage of Market Capitalism (The Future of American Democracy Series)

Daniel Yankelovich


Profit with Honor: The New Stage of Market Capitalism (The Future of American Democracy Series) Daniel Yankelovich This wise and optimistic book examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust. By seizing the opportunity to address some of the nation’s—and the world’s—most serious problems, business can strengthen its reputation for integrity and service and advance to a new stage of ethical legitimacy. Daniel Yankelovich, a social scientist and an experienced member of the corporate boardroom, describes the toxic convergence of cultural and business trends that has led inexorably to corporate scandals. Yet he offers reassurance that opportunity exists for positive change. Creative business leaders can advance market capitalism to its next stage of evolution, building upon business norms that simultaneously emphasize the legitimacy of profit making and the importance of the care that companies give to employees, customers, and the larger society. ... книги, книжный магазин, интернет-магазин This wise and optimistic book examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust. By seizing the opportunity to address some of the nation’s—and the world’s—most serious problems, business can strengthen its reputation for integrity and service and advance to a new stage of ethical legitimacy. Daniel Yankelovich, a social scientist and an experienced member of the corporate boardroom, describes the toxic convergence of cultural and business trends that has led inexorably to corporate scandals. Yet he offers reassurance that opportunity exists for positive change. Creative business leaders can advance market capitalism to its next stage of evolution, building upon business norms that simultaneously emphasize the legitimacy of profit making and the importance of the care that companies give to employees, customers, and the larger society. ......


Strategies and Tools for Corporate Blogging

John Cass


Strategies and Tools for Corporate Blogging John Cass If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign. * Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment... книги, книжный магазин, интернет-магазин If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign. * Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment......

Singing Songs

Singing Songs Meg Tilly Meg Tilly книги, книжный магазин, интернет-магазин Meg Tilly...

Evolutionary Computation: Toward a New Philosophy of Machine Intelligence, Third Edition (IEEE Press Series on Computational Intelligence)

David B. Fogel


Evolutionary Computation: Toward a New Philosophy of Machine Intelligence, Third Edition (IEEE Press Series on Computational Intelligence) David B. Fogel This Third Edition provides the latest tools and techniques that enable computers to learn The Third Edition of this internationally acclaimed publication provides the latest theory and techniques for using simulated evolution to achieve machine intelligence. As a leading advocate for evolutionary computation, the author has successfully challenged the traditional notion of artificial intelligence, which essentially programs human knowledge fact by fact, but does not have the capacity to learn or adapt as evolutionary computation does. Readers gain an understanding of the history of evolutionary computation, which provides a foundation for the author's thorough presentation of the latest theories shaping current research. Balancing theory with practice, the author provides readers with the skills they need to apply evolutionary algorithms that can solve many of today's intransigent problems by adapting to new challenges and learning from... книги, книжный магазин, интернет-магазин This Third Edition provides the latest tools and techniques that enable computers to learn The Third Edition of this internationally acclaimed publication provides the latest theory and techniques for using simulated evolution to achieve machine intelligence. As a leading advocate for evolutionary computation, the author has successfully challenged the traditional notion of artificial intelligence, which essentially programs human knowledge fact by fact, but does not have the capacity to learn or adapt as evolutionary computation does. Readers gain an understanding of the history of evolutionary computation, which provides a foundation for the author's thorough presentation of the latest theories shaping current research. Balancing theory with practice, the author provides readers with the skills they need to apply evolutionary algorithms that can solve many of today's intransigent problems by adapting to new challenges and learning from......

Who Should Pay for Medicare?

Daniel Shaviro


Who Should Pay for Medicare? Daniel Shaviro Good news first? The good news is that Americans today are living longer, in part because of continual advances in healthcare. But the bad news is that with our aging population larger than ever before, nothing is being done to ensure that we can continue to afford the increasing costs of care. How Medicare--with the Bush administration's reforms and a slumping economy--will meet the needs of its recipients without adequate financing is among the most pressing issues facing this country today. Daniel N. Shaviro sees the future of our national healthcare system as hinging on the issue of funding. The author of books on the economic issues surrounding Social Security and budget deficits, Shaviro is a skilled guide for anyone seeking to understand the financial aspects of government programs. Who Should Pay for Medicare? offers an accessible overview of how Medicare operates as a fiscal system. Discussions of Medicare reform often focus on the expansion of program... книги, книжный магазин, интернет-магазин Good news first? The good news is that Americans today are living longer, in part because of continual advances in healthcare. But the bad news is that with our aging population larger than ever before, nothing is being done to ensure that we can continue to afford the increasing costs of care. How Medicare--with the Bush administration's reforms and a slumping economy--will meet the needs of its recipients without adequate financing is among the most pressing issues facing this country today. Daniel N. Shaviro sees the future of our national healthcare system as hinging on the issue of funding. The author of books on the economic issues surrounding Social Security and budget deficits, Shaviro is a skilled guide for anyone seeking to understand the financial aspects of government programs. Who Should Pay for Medicare? offers an accessible overview of how Medicare operates as a fiscal system. Discussions of Medicare reform often focus on the expansion of program......


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Profit with Honor: The New Stage of Market Capitalism (The Future of American Democracy Series). Daniel Yankelovich . Книги.

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