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The Big Red Fez: How To Make Any Web Site Better Seth Godin
 YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web....
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QuarkXPress 5: Advanced Electronic Documents ATC Against The Clock, Inc. Against the Clock
 Assuming a working knowledge of QuarkXPress, QuarkXPress 5: Advanced Electronic Mechanicals builds on basic skills to introduce the more complex and technically challenging uses for the program. Focusing on issues like drawing, advanced imaging, the creation and management of long documents, style sheets and online publishing techniques, the book provides the reader with a solid way to master this popular and difficult application. By the end, there is little that the program offers thathas not been explored, used, and applied to projects and assignments drawn from the real world of professional page design. For graphic artists, lithographers, and other users of the QuarkXPress software program....
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Networked Applications: A Guide to the New Computing Infrastructure David G. Messerschmitt
 Understanding the rich conjunction of networking and computing is essential for anyone involved in the formulation and implementation of new application ideas, whether in business, education, or government. This book offers nonexperts an accessible, thoughtful introduction to the applications and infrastructure in networked computing, providing you with the information to make the right technological and organizational decisions as you work with developers to design or acquire effective computing solutions. On a bookshelf dominated by either lightweight primers or heavyweight treatises, Networked Applications: A Guide to the New Computing Infrastructure stands apart: a smart book for smart people seeking the knowledge to meet new needs and to improve organizational processes. * Takes a functional, top-down approach, moving from application opportunities to a forward-looking view of the possibilities and limitations of networking and computing technologies. ......
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Object Technology: The New Approach to Application Development Jerry Cashin
 This book is literally Object Technology for the uninitiated software developer. It breaks down this complex subject into simple, easy-to-comprehend topics....
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Windows 2000 Security Little Black Book: The Hands-On Reference Guide for Establishing a Secure Windows 2000 Network Ian McLean
 This book is known as the "bible" that points out "security holes" in the Windows 2000 system, as well as weaknesses that emerge from poor planning and lax administration. It places extra emphasis on Windows 2000 security issues raised by high-bandwidth connections to the Internet, with and without firewalls. It also covers Windows 2000 security at system deployment and at upgrade time, as well as during routine system administration. It organizes the Windows 2000 security topic functionally, according to tasks a system administrator would be called to perform....
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The Big Red Fez: How To Make Any Web Site Better. Seth Godin . Книги.
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