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Corporate Strategy

David J. Collis


Corporate Strategy David J. Collis Book DescriptionCorporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scopeand vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation. книги, книжный магазин, интернет-магазин Book DescriptionCorporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scopeand vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation....


Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success

John A. Davis


Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success John A. Davis Book Description Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business inputs is discussed, providing readers with helpful guidelines of when these measures are most appropriate. From market share to customer lifetime value, there are numerous formulas that will help business people measure both the potential opportunity and actual results of various marketing activities. In addition, Magic Numbers for Consumer Marketing also describes key non-formulaic marketing frameworks, including brand value and brand culture. The frameworks and formulas are presented... книги, книжный магазин, интернет-магазин Book Description Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business inputs is discussed, providing readers with helpful guidelines of when these measures are most appropriate. From market share to customer lifetime value, there are numerous formulas that will help business people measure both the potential opportunity and actual results of various marketing activities. In addition, Magic Numbers for Consumer Marketing also describes key non-formulaic marketing frameworks, including brand value and brand culture. The frameworks and formulas are presented......

Fool's Gold : Cautionary Tales of Greed, Speculation and Delusion

Ciaran Parker


Fool's Gold : Cautionary Tales of Greed, Speculation and Delusion Ciaran Parker Book DescriptionThis fascinating book takes you on a colorful tour of human ambition, and human frailty. It looks behind the scenes and behind the headlines to explore the psychology--and expose the vested interested--that fan the flames of irrationalityand doom so many of us do to make the same mistakes книги, книжный магазин, интернет-магазин Book DescriptionThis fascinating book takes you on a colorful tour of human ambition, and human frailty. It looks behind the scenes and behind the headlines to explore the psychology--and expose the vested interested--that fan the flames of irrationalityand doom so many of us do to make the same mistakes...

Saracens, Demons, and Jews : Making Monsters in Medieval Art

Debra Higgs Strickland


Saracens, Demons, and Jews : Making Monsters in Medieval Art Debra Higgs Strickland Book Description During the crusades, Ethiopians, Jews, Muslims, and Mongols were branded enemies of the Christian majority. Illustrated with strikingly imaginative and still disturbing images, this book reveals the outrageously pejorative ways these rejected social groups were represented--often as monsters, demons, or freaks of nature. Such monstrous images of non-Christians were not rare displays but a routine aspect of medieval public and private life. These images, which reached a broad and socially varied audience across western Europe, appeared in virtually all artistic media, including illuminated manuscripts, stained glass, sculpture, metalwork, and tapestry. Debra Higgs Strickland introduces and decodes images of the Book Description During the crusades, Ethiopians, Jews, Muslims, and Mongols were branded enemies of the Christian majority. Illustrated with strikingly imaginative and still disturbing images, this book reveals the outrageously pejorative ways these rejected social groups were represented--often as monsters, demons, or freaks of nature. Such monstrous images of non-Christians were not rare displays but a routine aspect of medieval public and private life. These images, which reached a broad and socially varied audience across western Europe, appeared in virtually all artistic media, including illuminated manuscripts, stained glass, sculpture, metalwork, and tapestry. Debra Higgs Strickland introduces and decodes images of the "monstrous races," from demonlike Jews and man-eating Tartars to Saracens with dog heads or animal bodies. Strickland traces the origins of the negative pictorial code used to portray monsters, demons, and non-Christian peoples to pseudoscientific......

OK, Joe

Louis Guilloux


OK, Joe Louis Guilloux Book Description Book Description "OK, Joe!" the American lieutenant calls out to his driver. He hops into his jeep and heads out through French countryside just liberated from the Nazis. With him is the narrator of this novel, Louis, a Frenchman engaged by the American Army as an interpreter. Louis serves a group of American officers charged with bringing GIs to account for crimes--including rape and murder--against French citizens. The friendly banter of the American soldiers and the beautiful Breton landscape stand in contrast to Louis's task and his growing awareness of the moral failings of the Americans sent to liberate France. For not only must Louis translate the accounts of horrific crimes, he comes to realize that the accused men are almost all African American. Based on diaries that the author kept during his service as a translator for the U.S. Army in the aftermath of D-Day, OK, Joe follows Louis and the Americans as they negotiate with witnesses, investigate the crimes,......


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Corporate Strategy. David J. Collis . Книги.

Тольятти, Киров, Щёлково, Архангельск, Белгород, Курган, Иркутск,
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