Markets and Democracy: Participation, Accountability and Efficiency


  Markets and Democracy: Participation, Accountability and Efficiency  This book asks whether a modern, efficient economy can be rendered democratically accountable, and, if so, what strategic changes might be required to regulate the market- based interaction of economic agents. The contributors bring contemporary microeconomic theory to bear in an attempt to find a progressive replacement to traditional state socialism. Various approaches to the study of economic interaction are considered in an attempt to understand the relationship between power and efficiency in market economies.  книги, книжный магазин, интернет-магазин This book asks whether a modern, efficient economy can be rendered democratically accountable, and, if so, what strategic changes might be required to regulate the market- based interaction of economic agents. The contributors bring contemporary microeconomic theory to bear in an attempt to find a progressive replacement to traditional state socialism. Various approaches to the study of economic interaction are considered in an attempt to understand the relationship between power and efficiency in market economies....


Strategic Marketing Management, 3rd Edition

Alexander Chernev


  Strategic Marketing Management, 3rd Edition  Alexander Chernev  This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs. Over the past decades, the field of marketing has accumulated numerous tools. They help define goals and target markets, and facilitate positioning, differentiation, and branding. These tools, however, are usually...  книги, книжный магазин, интернет-магазин This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs. Over the past decades, the field of marketing has accumulated numerous tools. They help define goals and target markets, and facilitate positioning, differentiation, and branding. These tools, however, are usually......

Женщина после 40. Энциклопедия красоты и здоровья


  Женщина после 40. Энциклопедия красоты и здоровья  Эксмо.   Красота и здоровье.   Женщина среднего возраста уже умеет подчеркивать свои достоинства и скрывать недостатки. Хорошо зная свой организм, она легко справляется с простудами и другими заболеваниями. Однако наступает момент, когда каждая женщина задается вопросом: как сохранить красоту и здоровье на долгие годы, как справиться с новыми проблемами, возникающими с возрастом, - гормональными изменениями. Данная книга поможет вам построить свой образ жизни так, чтобы через 10, 20, 30 лет по-прежнему оставаться бодрой и энергичной, привлекательной и очаровательной, не теряя собственной уникальности и шарма. Но главное - это издание вернет вам уверенность в себе; позволит обрести внутреннюю гармонию и умиротворение; покажет, что жизнь бесконечно прекрасна и вы обладаете силами радоваться ей так же, как и в молодости.  книги, книжный магазин, интернет-магазин Эксмо. Красота и здоровье. Женщина среднего возраста уже умеет подчеркивать свои достоинства и скрывать недостатки. Хорошо зная свой организм, она легко справляется с простудами и другими заболеваниями. Однако наступает момент, когда каждая женщина задается вопросом: как сохранить красоту и здоровье на долгие годы, как справиться с новыми проблемами, возникающими с возрастом, - гормональными изменениями. Данная книга поможет вам построить свой образ жизни так, чтобы через 10, 20, 30 лет по-прежнему оставаться бодрой и энергичной, привлекательной и очаровательной, не теряя собственной уникальности и шарма. Но главное - это издание вернет вам уверенность в себе; позволит обрести внутреннюю гармонию и умиротворение; покажет, что жизнь бесконечно прекрасна и вы обладаете силами радоваться ей так же, как и в молодости....

The Mythical Organisation

Graham Galer


  The Mythical Organisation  Graham Galer  The word `myth' has become synonymous with `untrue': in today's rational world, myths are always distrusted and frequently debunked. But myths should not be so easily dismissed. In The Mythical Organisation, Graham Galer identifies the existence of modern-day myths, including myths that have grown up around the British National Health Service, the BBC and climate change. He argues that their creation and development are driven by an underlying and often unconscious need to explain and maintain the social order. Drawing on his experience in scenario planning at Royal Dutch/Shell and in South Africa under apartheid, Galer provides insight and commentary on the importance of myth for social stability and the role myth has to play in changing public opinion and stimulating action. He demonstrates that a myth is not only a means of exploring the past but that it also provides a shared experience that allows us to examine the present and imagine the future. The Mythical Organisation is...  книги, книжный магазин, интернет-магазин The word `myth' has become synonymous with `untrue': in today's rational world, myths are always distrusted and frequently debunked. But myths should not be so easily dismissed. In The Mythical Organisation, Graham Galer identifies the existence of modern-day myths, including myths that have grown up around the British National Health Service, the BBC and climate change. He argues that their creation and development are driven by an underlying and often unconscious need to explain and maintain the social order. Drawing on his experience in scenario planning at Royal Dutch/Shell and in South Africa under apartheid, Galer provides insight and commentary on the importance of myth for social stability and the role myth has to play in changing public opinion and stimulating action. He demonstrates that a myth is not only a means of exploring the past but that it also provides a shared experience that allows us to examine the present and imagine the future. The Mythical Organisation is......

VMware ESX Essentials in the Virtual Data Center

David Marshall, Stephen S. Beaver, Jason McCarty


  VMware ESX Essentials in the Virtual Data Center  David Marshall, Stephen S. Beaver, Jason McCarty  The VMware ESX server is vital to virtualization methods used to perform server consolidation, software development, test automation, legacy Windows migration, and more. Server virtualization can drastically cut business costs, and considering that there are few experts in the field, VMware ESX Essentials in the Virtual Data Center is an extremely valuable and distinctive resource. The authors present surprising new ways of using virtualization to accomplish tasks now performed at the physical level. All areas of business are examined, with text that features technical information and best practices, including business challenges and technology breakdowns to expedite effective allocation of time and resources.  книги, книжный магазин, интернет-магазин The VMware ESX server is vital to virtualization methods used to perform server consolidation, software development, test automation, legacy Windows migration, and more. Server virtualization can drastically cut business costs, and considering that there are few experts in the field, VMware ESX Essentials in the Virtual Data Center is an extremely valuable and distinctive resource. The authors present surprising new ways of using virtualization to accomplish tasks now performed at the physical level. All areas of business are examined, with text that features technical information and best practices, including business challenges and technology breakdowns to expedite effective allocation of time and resources....


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