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Problems of Market Liberalism (Social Philosophy and Policy) Ellen Frankel Paul, Fred D. Miller, Jeffrey Paul
The essays in this volume assess the strength and impact of market liberal or libertarian political theory, which, broadly conceived, advocates a more carefully circumscribed role for the state and a greater reliance on the ability of individuals and voluntary, private-sector institutions to confront social problems. They offer insights into the limits of government, develop market-oriented solutions to pressing social problems, and explore some defects in traditional libertarian theory and practice....
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Mobilizing the Information Society Strategies for Growth and Opportunity Robin Mansell, W. Edward Steinmueller
This book provides a critical assessment of progress towards the Information Society. Drawing upon unique empirical data, this book lays the foundation for more useful theories of the process of change, and more effective strategies and policies for increasing the benefits from the Information Society. The authors provide insights into the social, economic, and political forces that are structuring the pathway to the Information Society-and its consequences for business and individuals in their everyday lives....
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Investment, Growth and Employment: Perspectives for Policy Ciaran Driver, Paul Temple
This volume examines international investment behavior and assess its impacy on growth and jobs. It also examines policy measures to reverse the climate of low investment that has characterized recent decades....
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The Murdoch Mission: The Digital Transformation of a Media Empire Wendy Goldman Rohm, Wendy Goldman Rohm
Raves for The Murdoch Mission "Wendy Goldman Rohms exciting new book sheds light on one of the worlds most powerful, yet enigmatic figures?? Rupert Murdoch. Given unparalleled access to Murdoch and his sprawling media empire, Rohm has drawn a detailed portrait of the man who single-handedly created one of the largest media companies on the planet. Its an epic story not to be missed." ??Eric Nee, Senior Writer, Fortune magazine "Wendy Goldman Rohm has written a fascinating account of how Rupert Murdochs News Corp. is fighting the battle for access to the worlds audiences and advertisers. The Murdoch Mission is a must read for anyone who wants to understand the people and forces shaping the future of the global media and entertainment business." ??Michael J. Wolf, Senior Partner & Director, McKinsey & Company "Presenting the man behind the media mogul, The Murdoch Mission aims to dispel much of the mythology about Rupert Murdoch. Author......
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Community-Oriented Marketing: The Definitive Guide to Enlightened Business Development Ian???? Bryan
What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities which make your business possible? Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. Community-Oriented Marketing is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing....
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Problems of Market Liberalism (Social Philosophy and Policy). Ellen Frankel Paul, Fred D. Miller, Jeffrey Paul . Книги.
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