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Capital Markets and Institutions: A Global View Linda Allen
 This book shows how financial intermediaries interact to influence and develop global financial markets. It includes material on central banks such as the Bundesbank, the Bank of England, the Bank of Japan, and the Federal Reserve Bank and discusses the activities of the BIS, IMF and World Bank....
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A Reference Guide to Banking and Finance Congressional Research Service
 A Reference Guide to Banking and Finance covers the areas of consumer credit; domestic monetary policy; economic stabilization; financial institutions? supervision, regulation, and insurance; general oversight and renegotiations; housing and community development; international development institutions and finance; and international trade, investment and monetary policy. The reference guide is not meant to be exhaustive but rather to define those terms most often used in congressional deliberations. Of special interest, definitions of numerous monetary and financial terms and organizations take into account changes resulting from enactment of the Garn-St. Germain Depository Institutions Act of 1982 and the Depository Institutions Deregulation and Monetary Control Act of 1980. Entries dealing with international trade, the international monetary system, and especially, international organizations provide many definitions that are not otherwise readily available....
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Guanxi : Relationship Marketing in a Chinese Context Thomas K. Leung, Y. H. Wong
 This systematic analysis of the Chinese concept of guanxi-broadly translated, "personal relationship" or "connections"-offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world....
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Optimal Database Marketing: Strategy, Development, and Data Mining Ronald G. Drozdenko, Perry D. Drake
 Contemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. "Optimal Database Marketing" was written to provide the marketing manager or student with a complete and solid understanding of how to properly establish and use databases to help organizations maximize their relationships with customers. The book originally evolved from an outline developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. As such, this book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective......
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Sams Teach Yourself Object Oriented Programming in 21 Days Anthony Sintes
 Sams Teach Yourself Object Oriented Programming in 21 Days differs from other OOP books in two main ways. Many classic OOP books are designed for software engineers and teach at an academic level. Sams Teach Yourself Object Oriented Programming in 21 Days presents accessible, user-friendly lessons designed with the beginning programmer in mind. Other OOP books work to present both OOP and to teach a programming language (for example: Object-Oriented Programming in C++). Although Sams Teach Yourself Object Oriented Programming in 21 Days uses Java to present the examples, the book is designed to present concepts that apply to any OOP environment....
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Capital Markets and Institutions: A Global View. Linda Allen . Книги.
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