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Strategic Sport Communication

Paul M., Ph.D. Pedersen, Kimberly S., Ph.D. Miloch, Pamela C., Ph.D. Laucella


Strategic Sport Communication Paul M., Ph.D. Pedersen, Kimberly S., Ph.D. Miloch, Pamela C., Ph.D. Laucella Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels. Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communication and its impact in the world of sport. Students will... книги, книжный магазин, интернет-магазин Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels. Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communication and its impact in the world of sport. Students will......


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The Savage Damsel and the Dwarf (The Squire's Tales) book 3

Gerald Morris


The Savage Damsel and the Dwarf (The Squire's Tales) book 3 Gerald Morris Her castle under siege by an evil knight who keeps beheading all her would-be rescuers, Lady Lynet sets out for help and finds assistance from an odd dwarf named Roger and a scruffy kitchen hand named Beaumains. As the three unlikely companions return to Lynet's castle, they face surprising adventures, including encounters with the uncanny Squire Terence, his master, Sir Gawain, and the majestic sorceress Morgan. And somewhere along the way, Lynet discovers that people can be much more than they seem. книги, книжный магазин, интернет-магазин Her castle under siege by an evil knight who keeps beheading all her would-be rescuers, Lady Lynet sets out for help and finds assistance from an odd dwarf named Roger and a scruffy kitchen hand named Beaumains. As the three unlikely companions return to Lynet's castle, they face surprising adventures, including encounters with the uncanny Squire Terence, his master, Sir Gawain, and the majestic sorceress Morgan. And somewhere along the way, Lynet discovers that people can be much more than they seem....


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Strategic Sport Communication. Paul M., Ph.D. Pedersen, Kimberly S., Ph.D. Miloch, Pamela C., Ph.D. Laucella . Книги.

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